Jim Weeks, Gettysburg: Memory, Market, and an American Shrine
(Princeton: Princeton Univ. Press, 2003).

In honor of the 150th anniversary of Gettysburg, instead of reading yet another book about the furious fight on the Pennsylvania hills, I chose to read this book by Jim Weeks. It was recommended to me earlier this year by Rob Thompson whom I met at the Future of Civil War Studies Conference this past spring. I had asked Dr. Thompson if he knew of a good book about Gettysburg and tourism, and this was the title he mentioned.

It is an extraordinary example of public history, and one that carries many lessons and examples far beyond Gettysburg and the Civil War:

How do tourists in the present day encounter history? What are their expectations? What do they feel they already know about the site or its story? How do their educational experiences and background affect their outlook? How has the historic site been commercialized? How do the business people involved in such activities view their association with the historic site?  What kinds of objects or services do tourists purchase, and why? How has the interpretation and commemoration of the site changed through time? How did the historic site come to be marked, remembered, and commemorated? Has this changed over time? What is the natural environment at the site – and how does that affect interpretation and the visitor’s experience? How do issues of race, class, and gender intersect with all of these issues? And the ramifications go on and on and on.

Every page is full of keen insights about the history of commemoration and tourism at Gettysburg. But even more enriching than that, nearly all of Weeks’ observations can be extrapolated to virtually any other historic site.  It is a case study, that can serve as a guide.

Highly recommended!